Tuesday 28 January 2014

Discuss the audience appeal of you three main texts.

One of the main appeals of MadMen is its attention to detail. To begin the use of retrophilla is always represented from the date it is set in. Being set in the 1960's, audiences who remember that time will recognise the attitudes and views of the time. An obvious one is the attitudes towards women. Women in MadMen are represented as if they are lesser than men, and his is clearly shown in the workplace as the mens attitude towards them is always quite perverted and sexualised with no serious attitude. Another one is what they all wear. They dress in a very classy way with men in suits and women in dresses which is a strong representation of the time. These conventions will bring nostalgia to the audience provide entertainment through that. To build on this, racism is also shown. Although this is very subtle it is still a underlying current throughout. Looking at the work place and the workers it is noticeable that there are no other ethnicity's show apart from white American males and females. The segregation, the fact that one of them says "Get a coloured person in, they don't mind being told what to do" and the fact that that nobody challenges those comments saying that its racist gives us a clear portrayal of how people of that time regard a multi ethnic workplace and society. With these subtle features its is easy to say that MadMen is aimed at an active audience as these little features included will only be noticeable with an active viewing.

New york magazine Matt Zoller Seitz says: "The shows main draw is behaviour, observed with such detail that one can imagine the that the shows being transposed to the forties and eighties, with different clothes and slang but still delivering the same basic satisfactions." This quote describes further how people in the audience may feel nostalgic and feel a sense of personal identification through watching this.

Thursday 23 January 2014

Most media texts target a range of different audiences, how true is this of your chosen texts?

In the little sequence we see in Lost there are examples of how the producers are trying to target their chosen audiences. To begin Lost is made by ABC which is a major film label, so we know it is aimed at a mainstream audience.  Furthermore some enigma codes are shown. We see a handful of characters walking through the forest together in a big group, like they are vulnerable on their own. As an audience this makes us question what is in this forest and what danger could possible happen. This is supported by the non-digetic sound. The the slow flowing music is full of  tension and suspense. The second enigma code we see is when Syed and Sawyer argue. These two characters clash and argue quite a lot in the starting stages, we even see them fighting earlier on. This makes us as an audience question what will happen between these two. Will they fight even more or become friends? The use of the hypodermic model through this allows the audience to passively be entertained by these devices. However the uses and gratifications theory can be applied after a audience watch Lost. After it is over they still think about what has happened in the text and actively engage with it in their mind others online.

Before we even see the bear we hear the use of digetic sounds such as bushes rustling and aggressive growling. As this is happening the camera queues to close ups of the characters faces and their expressions. This allows the audience to gain a deeper insight as to what each of the characters seen is like, letting us learn about their personality and how they act when in trouble.

Thursday 16 January 2014

Targets





-Try to be more consistent.
-Refer to key scenes in technical detail to make analysis more relevant for question.
-Discuss other films in more depth for each genre to support my  point of view.
-Try to be consistent throughout all texts to raise my overall grade.
-Revise key scenes in preparation or further mock exam questions.