Thursday 15 May 2014

How global is the appeal of your three main texts?

The three main texts i am going to talk about is Nirvana's 'Nevermind', Radiohead's 'The king of limbs' and Lada Gaga's 'Born this way'. In doing so i will be discussing how each artist has promoted their album, if it has been successful and the global appeal as a result of this.

To start, Nirvana are a 1990's grunge band who's characteristics included a sludgy guitar sound with a high level of distortion, energetic live performances, angst-filled lyrics and a reckless nature. As a band they didn't set to be anything big, thus why they were signed to an independent record label called 'Sub-Pop'. As the internet wasn't a widely accessible thing there wasn't an easier way of promotion other than live performances, word of mouth, being signed to a major record label, interviews, tours, reviews, awards and live television appearances. However the ball started to roll for Nirvana when they signed to Geffen records in 1990, this was followed by the release of the album 'Nevermind' on he 24th of september 1991. American stores received a initial shipment of 46,251 copies and 30,500 copies were shipped to the UK where their previous album 'Bleach' had been successful. This was good for Nirvana's exposure because being signed to a major record label means promotion on a global scale. Even so it took 5 months for the album to reach number one. In modern day with the use of the internet and social media, 5 months is an extremely long time for an album to reach number one. However Nirvana didn't have this type of exposure so it took a long time of touring, promoting and interviews to get their name exposed. So when relating back to the question "How global is the appeal of your three main texts?", for Nirvana they did appeal globally but only after a long period of promoting through older, longer methods.

A comparison to this is Radiohead's 'The king of limbs" (2011). Radiohead are a English rock band from Oxford, formed in 1985.  In 1991 they signed to EMI on a 7 album contract. Six albums into their career, on the verge of their seventh album, Radiohead's contract had expired. As a result of this they self-released the album "In Rainbows" on the internet but letting fans decide how much they pay for the album, thus revolutionising the way artists would distribute their music. This itself shows a clear comparison. Radiohead can gain publicity and sell albums through the internet alone, without a label,  where as nirvana had to use a major record label to ship albums for people to buy. 

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